Subway (sandwiches) going to Norway Essay Example | Topics and Well Written Essays - 500 words

Subway (sandwiches) going to Norway - Essay Example The kingdom of Norway is the second least densely populated country of Europe. It is a population of approximately 5 million people but it holds top global rankings in various industries. Norway is the fifth largest oil exporter, third largest natural gas exporter and second largest exporter of seafood. (Norway considers avenging Chinese bullying, 2012) Let us conduct SWOT analysis of Norway as the potential target market for expansion. Norway is blessed with stable labor force, technological development along with natural resources which provide suitable environment for businesses. However, entrepreneurs find some difficult to target the niche audience. There is emphasis on small enterprises. The high per capita income is considered as bonus point for businesses. There is a big export potential and there are several opportunities to exploit them. However, there are few strict regulations which go against the businessmen and it serves as threat for businesses. (Norway considers avenging Chinese bullying, 2012) Now, let us consider the expansion of Subway chain in Norway. Subway is one of the fastest growing restaurants in the world which has more than 36000 franchises in 100 countries of the world. Norway can be the potential market for Subway. The largest export client of Norway is United States of America and it has got comparative advantage over it. The largest export item of Norway is fossil fuels products for U.S.A and it also exports petroleum products, telecommunication equipment, natural gas, military equipment, steel manufacturing materials and much more. Subway will extend its business to Norway in next year. It will conduct market research to understand the competition and nature of investments required to achieve its objectives. Then hire the best people or sign franchising agreements with locals to achieve maximum economies of scale and ease of doing business. Most of the